Google release Pirate Update in August 2012 to stem the accusation that it doesn’t do enough to fight piracy. This system penalized sites that are supposed to violate copyright laws. To catch new offenders and release others that may have cleaned up, Google will finally refresh that system.
The new update is known as Pirate Update 2, will come out next week with a new ad and editorial format that seems to help stem piracy.
Similar to other updates like Panda and Penguin, the Pirate Update also works as a filter. If Google catches any deemed violation through this update, those sites will receive a downgrade until the next time it will run.
If any site receiver fewer or no complaints, they might get back in Google’s good graces. Google has never rerun the Pirate Update filter yet. And this is the reason why any new violators have never had escaped the penalty.
During a meeting between News Corp and Google over online piracy, Google makes its point by making them know that they are doing much to fight piracy and reference the Pirate filter. But it didn’t make much difference since the company had been delinquent in maintaining that system.
Google seems to get back to attending to the pirate update that it has long neglected because the New Corps continued to discuss the non-efficient Piracy Update since it may result in lousy PR fodder.
Google introduced new ad formats concerning queries where people might try to download from pirate sites. Google is likely to take some flak to make people aware of originating content rather than pirated content, which involves publishers buying the ads.
Google also proposed the idea of doing new sidebar displays for movies and musicians. Google says that it will update its AutoComplete feature, which suggests search terms as user types in the search box. Now Google will show fewer terms in AutoComplete when those terms produce search results that include many websites with Digital Millenium Copyright Act (DMCA) requests filed against them.