Everything You Should Know About Twitter Advertising

Many businesses overlook Twitter when it comes to advertising. They focus on other advertising platforms. There is a misconception that Twitter (X) is just a place for breaking news and viral moments. Yes, it is, we are not denying that, but we need to remove ‘just’ from that sentence, because for businesses, it is an untapped opportunity that has the potential to connect with a wide audience and drive meaningful interactions in real time.

Twitter gives you, as a business owner, the opportunity to get your message out quickly, precisely, and to the people who matter most. The difference? It’s all about knowing the rules of engagement.

Let’s pull back the curtain on how Twitter advertising really works and why expert Twitter advertising management services make all the difference.

Introduction to Twitter Advertising

Before we directly jump into X (Twitter) advertising, let’s first take a glimpse at this platform. The blue bird has been replaced by a white ‘X’ on a black background as part of a pivotal rebranding strategy. From that phase, X replaced Twitter, but not its audience or effectiveness. With 586 million users onboard and the power to share your thoughts, marketing, and criticism in 280 characters, this platform remains a top choice among users. Additionally, X, formerly known as Twitter, holds a spot in the list of the top 20 social media platforms in the world.

Now, Let’s Break Down Twitter Advertising

Twitter advertising, now known as X advertising, is a way for businesses to show their brand’s marketing message or products and services where conversations are already happening. Instead of just posting randomly, brands can promote their offerings through sponsored tweets, promoted trends, or accounts to reach the right people at the right time.

It works well because users often talk about news, events, or interests in real time. With options to target by location, interest, or keywords, it helps businesses stay relevant and grow faster.

Is X (Twitter) Really Underrated for Advertising?

X (formerly Twitter) might not be as widely discussed as other social platforms when it comes to advertising, but it can be a highly effective channel depending on your business goals.

Here are some statistics researched by our team that will show you how X (Twitter) provides the exact environment your business needs for promotion and will change your perspective if you think X is not effective for advertising. 

Traffic on X

In April 2024, there were about 500 million visits. By February 2025, that number had grown to 4.83 billion, slightly higher than 4.78 billion in January. Out of the total visits, 2.67 billion (55.36%) came from mobile devices, while 2.16 billion (44.64%) came from desktops.

Active Monthly Users on X (Yearly Comparison)

As 2025 is still ongoing with seven months remaining, the number of active monthly users on Twitter is likely to keep growing.

Age Distribution of X Users

Different businesses have different target customers, and some are defined by age groups. The data above clearly shows that adults make up a higher percentage of Twitter (X) users.

However, the presence of various age groups and their respective user percentages presents an opportunity for every business to target them effectively through Twitter advertising.

Top 5 Countries with the Most Twitter (X) Users

The United States is at the top of the list of Twitter users, and many business owners prefer this country for targeting their digital marketing and advertising campaigns.

Average Daily and Monthly Time Spent on Twitter (X)

(Source- Exploding Topics)

In a busy life, if users are managing a significant portion of their time spent on the X platform, businesses can effectively target them where their attention already is.

How Twitter Advertising Can Benefit Your Brand

There is not a single benefit, but there are plenty of benefits your brand will get by advertising the products and services using the X (Twitter) advertising platform, also known as X ads.

Higher Brand Recall

Twitter supports In-Stream video ads, which boost ad recall. People who watched in-stream video ads on Twitter were much more likely to remember the ad, know the brand, and consider buying the product.

In fact, they were 70% more likely to recall the ad, 28% more likely to recognize the brand, and 6% more likely to think about making a purchase compared to those who didn’t see the video ads (source- X Blog).

This shows that Twitter advertising can make a strong impact on how well people remember and connect with your brand.

Real-Time Engagement with a Trending Audience

Twitter (X) is known for real-time conversations. With over 586 million active monthly users as of 2025, you can join trending topics and connect with your audience exactly when they’re active. Ads tied to hot trends or events perform better because users are already engaged. Twitter advertising helps your brand stay current and get noticed when people are most likely to react, share, or follow your account instantly.

Multiple Targeting Options

Unlike other platforms, Twitter (X) allows you to target ads based on keywords, conversations, age, gender, location, interests, and more. Studies from the Institute of Data show that targeted digital ads can achieve click-through rates up to 5.3 times higher than ads that aren’t targeted. This wide range of targeting options ensures that your ideal audience doesn’t slip through the cracks when you choose X ads for your campaigns.

Cost-Effective Advertising

Twitter advertising offers a low-cost option without compromising on results. Most businesses already spend significantly on daily operations, so it’s not always possible to invest heavily in advertising. Twitter provides an affordable solution.

Below are the average CPC and CPM rates to give you an idea of the cost (Source: BRAFTON):

• Average Cost-Per-Click (All Industries): $0.58
• Average Cost-Per-Mille (All Industries): $5.00

The Various Ad Formats Offered By X Ads

X Ads, previously known as Twitter Ads, provides various ad formats to assist businesses in achieving their marketing goals. Some of them are given below:

Promoted Ads

These are regular-looking posts that businesses pay to promote, shown to more people through the following sub-categories.

• Image Ads- Display your product or message using a single, eye-catching image to grab quick attention.
• Text Ads- Share a short and clear message that blends well with other posts to reach more users.
• Video Ads- Use short videos to explain, promote, or tell a story about your product or brand.
• Carousel Ads- Showcase upto six images or videos in one ad by letting users swipe through each slide.

The above ad formats are the most commonly used and are categorized under ‘Promoted Ads.’ In addition to these, X Ads also offers the following:

Vertical Video Ads

Full-screen, sound-on videos that boost interaction and clicks by immersing users in a mobile-friendly viewing experience.

X Amplify

Put your brand next to top video content people already watch, so your message feels more relevant and trusted. Amplify offers two types of ad formats to choose from.

• Amplify Pre-roll- Pick the topics that matter to your audience—your ad plays right before videos in those categories.

• Amplify Sponsorships- Team up with a single publisher for full campaign control and visibility during key moments your audience cares about.

X Takeovers

Premium ad placements that give your brand top visibility by dominating key spots on X’s platform. Takeover placements are available in the following formats:

• Timeline Takeover- Your ad appears first when users open X, grabbing instant attention at the start of their scroll.

• Spotlight Takeover- Your brand shows up in the Explore tab beside trending topics, sparking engagement right where conversations begin.

X Live

X Live lets brands stream big events live, like launches or shows, to engage people in real-time moments.

Dynamic Product Ads

Dynamic Product Ads display relevant products to users based on their online shopping or browsing activities.

Collection Ads

Display a main image and smaller thumbnails, showcasing multiple products or services in a single view.

• Single View Experience- View all product details at once, eliminating the need to swipe through individual cards.

• Customizable Destinations- Link each product to unique landing pages for a more tailored experience.

• Creative Flexibility- Advertisers can feature up to six different products or promotions in one ad.

X Ad Features

X Ads provides a variety of standard and branded features that can be customized across different ad formats.

• App Cards- These ads let users click and download apps or open them directly if already installed.

• Website Cards- Users can click on these ads to visit a specific landing page, making the content interactive.

• Branded Hashtags- Adds a creative and engaging touch, letting users interact with branded hashtags across X.

• Branded Notifications- Let users opt in to receive relevant content or updates directly from brands at key moments.

Twitter Advertising Campaign Setup: A Complete Walkthrough

Here is a complete walkthrough to help you set a Twitter (now X) advertising campaign effectively:

Step 1: Create Your Twitter Ads Account

Why it matters: You need a business or personal profile to access the ad platform.

How to do it:

• Visit https://business.x.com to either log in to your existing Twitter (X) account or sign up for a new one.
• Choose your country and time zone (important for billing and scheduling).
• Click “Create Your First Ad” to access your X ads dashboard.

Step 2: Choose Your Ad Campaign Objective

Twitter ads offer various campaign objectives based on your goal. There are three main objectives, each with its own set of categories.

Awareness

• Reach

Consideration

• Video Views
• Pre-roll Views
• App Installs
• Engagement

Conversion

• App re-engagements
• Website Conversions

You can pick the objective that perfectly matches your marketing or advertising goals.

Step 3: Fill in Campaign Details

In the next step, X Ads asks you to fill in the campaign details. First, you need to name your campaign. You should choose a clear and specific name. After that, you need to add a funding source. In this step, you need to add the payment method that you prefer to pay with.

Step 4: Define Your Ad Group and Bidding

Ad groups help you manage multiple variations in a single campaign. Set your ad group name, schedule (start/end date), and budget.

Optional: Create multiple ad groups to test different audiences or creatives.

After that, set your budget:

• Daily Budget: How much do you want to spend per day?
• Total Budget: The total amount you want to spend on the campaign.

Choose your bidding strategy: 

• Automatic: Twitter sets your bid to get the best results.
• Manual: You choose how much to bid per action (click, view, etc.).

Step 5:Select Ad Placement

Decide where your ad appears:

• Home Timelines
• Profiles
• Search Results
• Media Viewer

Step 6: Target Your Audience

After defining the ad group, bidding, and selecting ad placement, the next step is to target your audience for the ad. X Ads offers various targeting options to its users, such as:

• Demographics: (Location, Language, Device, Age, and Gender)
• Audience Types: (Conversations, Events, Interests, Movies and TV Shows, Keywords, Follower Look-Alikes, and Engagement)
• Your Audience: (Followers and Custom Audiences)

Step 7: Create Your Ad

Now it’s time to create the actual content people will see. In this step, just fill in your ad name, choose your product category, enter your website link, pick a creative type, and upload your images or videos.

Step 8: Review Your Twitter Advertising Campaign and Launch

After completing all seven steps, stay patient and review everything with a calm mind. You might have made a mistake while creating your ad campaign, so check all the details carefully.

• Budget and schedule
• Targeting and placements
• Creatives

Once you’re satisfied that everything is set up correctly, click ‘Launch Campaign’.

Why Your Business Should Invest in Twitter Advertising Management Services

Twitter isn’t just about tweets; it’s where conversations spark and trends begin. If your business wants to stay part of the talk, investing in Twitter advertising management services makes sense. Instead of guessing what works, a skilled team helps create effective Twitter advertising campaigns that speak your audience’s language. They know when to push, when to pause, and everything that you might miss.

Here’s what you can enjoy when you use Twitter advertising services from a digital marketing agency:

• Better audience targeting to reach the right people.
• Creative and engaging ad content that stands out.
• Expert handling of ad budgets to avoid overspending.
• Regular performance tracking to improve results.
• More time for you to focus on your core business.

Logelite: Your Go-To Partner for Smart Twitter Ad Management

Logelite can help your business get the most out of Twitter (X) ads with smart planning and expert support. We don’t just run ads; we study your audience, create eye-catching posts, and manage everything to get desired results.

Whether you want more leads, sales, followers, or brand awareness, our team knows how to make it happen because we have been doing it the same way for many years. With Logelite, you’re not just spending on ads, you’re investing in the growth of your business.

Make Logelite your go-to partner for Twitter ad management, and sit back and relax because we will handle everything professionally, helping you push your business toward your Twitter advertising goals.

Conclusion

Twitter advertising is one of the most underrated advertising mediums, but the reality is it has the power to push your business to success faster than other advertising channels. It offers businesses, brands, and individuals an opportunity to connect with people in real time and engage in meaningful conversations. All businesses need to do is take advantage of Twitter advertising management services from Logelite and wait for the success bell to ring, because we make it happen.

Frequently Asked Questions (FAQs)

What is Twitter advertising?

Ans. Twitter advertising allows businesses to show ads to people who are active on Twitter.

Why should I advertise on Twitter (X)?

Ans. Twitter offers real-time engagement, targeted audience options, and affordable costs, making it a great platform for businesses to reach the right people at the right time.

What types of ads can I run on Twitter?

Ans. Twitter offers different ad types like image ads, text ads, video ads, and carousel ads to help you connect with your audience.

Can I target my ads based on location?

Ans. Yes, Twitter allows you to target ads by location, interest, age, gender, and more.

Why should I use Twitter advertising management services?

Ans. Expert services ensure better targeting, creative content, and efficient ad budget management, giving you more time to focus on your business.