Reddit might not be the first platform that comes to mind when you think about advertising, but it probably should be.
With over 400 million weekly active unique visitors across 100,000+ communities, Reddit isn’t just big- it’s massive. Users don’t just scroll; they actively engage, converse, and trust each other.
In fact, as Reddit itself claims, it’s the #1 platform where people go to learn about new products and make purchase decisions. For businesses, this means real opportunities.
Reddit advertising is perfect for brands that want to engage users through authentic conversations, share valuable offers, and build strong communities.
If that sounds like your kind of advertising, keep reading.
We’ll break down what Reddit advertising is, how it works, the types of ad formats available, and how you can make it work for you.
What is Reddit Advertising?
Reddit advertising refers to the paid promotion of products and services across Reddit’s platform. The ads are designed to reach specific audiences based on their interests, behaviour, subreddit community, and activity.
They appear natively in the users’ feed, resembling other posts, often with a ‘Promoted’ label attached.
Reddit ads can be great for:
- building awareness
- approaching your audience
- presenting your offer
- having them check it out, and ultimately
- getting them to make a purchase
Because of low barriers to entry and reach across thousands of niches and interests, both B2B and B2C businesses can use it.
Alternatively, you can also check our guide on Instagram advertising and LinkedIn advertising to approach B2C and B2B businesses, respectively.
Want to skip the hassle? Drop us a message!
Get To Know Reddit As A Platform
Before we jump into advertising, it’s better to understand the kind of platform Reddit is. You can check if it aligns with your advertising needs.
Reddit is a popular social media platform built around communities, called subreddits, where users engage in conversations around any topic imaginable. This can range from health and technology to something extremely niche, like an underrated hobby. You can say that there’s a subreddit for nearly everything.
Here’s what makes it more interesting:
Number of visits
Reddit had 97.2 million daily active unique visitors worldwide in the Q3 of 2024. Out of these 97.2 million users, 44.1 million users held a registered account on Reddit. You can guess that the remaining 45.37% of users were all logged-out visits. (Source: Backlinko)
So, your ads have the potential to reach not just the platform users, but also the ones who keep dropping by.
Country-wise reach
Around 394 million unique Reddit visitors were from the US in December 2024, making up for 35.82% of all unique visits. This is followed by India with 64.1 million visits, the UK with 53.9 million, and Canada with 40.8 million. (Source: Backlinko)
You can tell that Reddit is a cherished platform for users all across the world.
Gender-wise distribution
As of Q3 2024, the majority of users were male, accounting for 59.8 % of the user base. And the rest were female, making up 39.1% of the user base. (Source: Statista)
Why Reddit Advertising Works For Businesses
Reddit advertising should be on your list of priorities, and here’s why:
Reach an unduplicated audience
Reddit has plenty of unique visitors who can’t be reached through other platforms. Meaning, there is very little overlap in the audience base. As the platform itself states;
- 30% of Redditors are not on Facebook
- 45% of Redditors are not on Instagram
- 58% of Redditors are not on TikTok
- 68% of Redditors are not on LinkedIn
A higher brand trust
People have built a trustworthy relationship with Reddit as a platform. Conversations with real humans and niche communities have played a key role in getting here. As an extension, Redditors are +46% more likely to trust a brand because it is advertised on Reddit instead of other platforms.
Be a part of Reddit conversations
Reddit’s ad formats make your ads look extremely native to the platform. This poses an opportunity for brands to position themselves as authentically as possible, become a part of ongoing conversations, and speak directly to the engaged user base.
Ads can be niched down for communities
When you advertise on Reddit, your ads will only be placed within communities and conversations suitable for advertising your brand. This way, you can ensure your ads are seen only by interested users and showcased in environments that align with your values.
Lead customers down the sales funnel
Reddit is the leading platform for driving brand awareness and product consideration. This positions it at the top and middle of the marketing funnel, guiding users further along the path to purchase.
Ad Formats Offered by Reddit
From classics to exclusives, Reddit offers a lot of ad formats. Here’s a brief about them.
Free-form Ads
Free-form ads are the most versatile ad formats offered by Reddit, allowing you to mix text, images, video, and GIFs all in one ad. You have the flexibility to present your offers and get as creative as possible.
Image Ads
Image ads enable you to show off your product and message through visuals. You can include a static image or graphic along with some text. Redditors can then click on the picture or text to go to your page, upvote it, or add a comment.
Video Ads
Video ads capture user attention, bring your brand to life, and leave lasting impressions with visual storytelling. You have the flexibility to run either long-form or short-form videos, allowing you to either present the trailer or show the entire picture.
Carousel Ads
Carousel ads are used to display multiple products and services or tell a story through a sequence. You can add up to 6 images or videos, each with its own caption and destination URL that users can swipe through.
Conversation Ads
Conversation ads go a bit deeper than all other ad formats by positioning themselves between original posts and comments. They’re meant to capture the attention of active users through relevant text and images that align with the ongoing conversations.
Product Ads
Product Ads, or Dynamic Product Ads (DPA), are designed to boost purchases by promoting products directly through the catalogs. You can showcase product information and prices, include images, and add descriptions to encourage product promotion.
AMA Ads
AMA (Ask Me Anything) ads enable you to converse through real-time Q/A sessions with the Reddit users. It requires a minimum 1-hour commitment by the host, and can be hosted either on your business profile or within specific communities.
Reddit Takeovers
Reddit takeovers are a premium form of advertising that gives brands an exclusive 24-hour visibility across Reddit’s major placements. Your ads can show up on Home, Popular, and Search Pages for maximum exposure and engagement during a major campaign launch.
Category Takeover
Category takeovers make your brand stand out within niche communities and among broad groups of audiences who matter. Your ad will be the first one Redditors see when they visit the targeted subreddit through banners and in conversations.
First View
First-view guarantees that your ads will be the first in-feed ad someone sees when they visit Reddit’s Home and Popular pages. It’s best to use them when you want to target high-impact moments like product launches and events.
Steps to Launch a Reddit Advertising Campaign From Scratch
Creating an ad campaign on Reddit is easy. Here’s a step-by-step guide on using Reddit Ads Manager that will get your campaign up and running in no time.
Pre-Requisites: Before creating a campaign, make sure you have an active Reddit Ads account, your creative assets, a live landing page, and UTM parameters or tracking pixels.
Step 1: Create a Campaign
Start by creating a campaign by clicking on +Create Campaign in the dashboard.
You’ll then have to enter some basic details, such as your campaign name, and verify if it falls under a special ad category (e.g., housing, employment, credit campaign).
Step 2: Choose Campaign Objective
Depending on your overall business goals, you can choose from:
- Brand awareness and reach
- Traffic
- Conversions
- Video views
- App installs
- Catalog sales
On the right, you can see exactly what your optimization is for and how you’ll be paying for it.
Proceed with adding your Payment method and Campaign spend cap.
Step 3: Set up Ad Group
Set up your first ad group and give it a suitable name.
Step 4: Define your Audience
Now, you need to decide which Reddit audiences you want to reach. Be as specific as you can for better results.
You can set:
- Reddit Audiences (keywords, community audience, suggested communities, interest groups)
- Custom Audiences (include or exclude audiences to modify targeting)
- Demographics (include location, exclude location, gender)
- Devices (type and cell carriers)
A card on the right side will show you the estimated audience size and weekly results based on your audience setup and budget.
Step 5: Select Placements
Here, you select the placements of where you want your ads to show up, whether in Feed or between Conversations.
You can also exclude communities and keywords for brand safety.
Step 6: Set your Budget and Schedule
The next step is to set your Budget and Budget Type (daily or lifetime).
Then, you can set a Start and End Date to schedule your campaign and optimize it for the budget.
Step 7: Create New Ad
Give your ad a Name and select the Profile you want your ad to publish under.
Step 8: Add your Creatives
First, you’ll have to select the Post Type– Image, Video, Carousel, or Free-form.
Then, enter your
- Headline
- Image/Video (media file)
- Thumbnail
- Destination URL
- Call-to-Action.
Step 9: Set URL Tracking
Add URL for click or impression trackers from Reddit’s list of approved measurement providers.
Step 10: Review and Launch
We’re finally at the last step.
Review your entire Campaign, Ad Group, and Ad details. Once everything looks good, submit your campaign for approval. Your campaign will begin automatically at the scheduled time.
Working With Reddit Ads Management Service Providers
Now that we have gone over the benefits, formats, and steps, what are your thoughts?
Reddit advertising can be a little tricky, especially if you’re new to the platform itself. Each subreddit differs from the others in terms of its culture, tone, and rules to follow. Ads that aren’t aligned with them are instantly ignored or downvoted. You can’t be overly salesy and risk poor ad performance, lower ROIs, and a waste of your budget either.
This calls for Reddit Ads Management Services. You let someone else, possibly a digital marketing agency or a media buyer, handle the campaign creation and management process for you.
Experts take care of everything, right from understanding subreddit behavior to running and analyzing campaigns. You get the results without wasting your time and budget.
Logelite – Your Reddit Advertising Partner
If you’re looking for an agency that knows how things work out on Reddit, then we can be your best bet.
Our team at Logelite specializes in decoding the dynamic of the subreddit where your audience is already talking, asking, and exploring. Instead of interrupting conversations, we help you become a part of them.
We begin with strategizing what needs attention, ready the creatives, prepare your campaign for launch, and keep optimizing until your goal is achieved.
You can rely on us for the following Reddit Advertising Services:
- Campaign Strategy and Planning
- Ad Account Setup
- Targeting and Subreddit Reach
- Creative and Copy Development
- Campaign Execution
- Ongoing Management and Optimization
- Analytics and Reporting
- Community Moderation
Let’s Get Your Reddit Ads Running!
Conclusion
Reddit advertising has been a favourite among most advertisers. A community-based structure, precise targeting, ads that feel native, and a higher brand trust, what more does an advertiser want?
But as appealing as it looks from the outside, it gets complicated on the inside. There’s a lot to manage if you want your ads to perform well.
And that’s where Reddit ad management services come in. They take the pressure off your shoulders and help you run smarter, more effective campaigns. Reddit will ultimately become less of a challenge and more of an opportunity.
Frequently Asked Questions (FAQs)
What is Reddit advertising?
Ans. Reddit advertising refers to the paid promotion of products and services across Reddit’s platform. Ads are usually in the form of sponsored posts and can appear within the user’s feed or in subreddits.
Is Reddit a good way to advertise?
Ans. Yes, Reddit advertising is a great option for businesses that want to promote and target niche communities, seeking authentic engagement.
What types of ads are on Reddit?
Ans. Reddit offers two major ad types, including Promoted posts (Free-form ads, Image ads, Video ads, Carousel ads, Conversation ads, Product Ads, AMA) and High Impact Offerings (Reddit Takeover, Category Takeover, First View)
What budget do I need for Reddit advertising?
Ans. Reddit supports both large and small budgets, with the daily minimum budget limit being $5.
Is Reddit advertising suitable for both B2B and B2C businesses?
Ans. Yes, Reddit advertising is suitable for both B2B and B2C, especially if you figure out relevant communities and subreddits to target.
