Ever felt like you’re throwing money at Google Ads and simply hoping for the best? You’re not alone. Many advertisers can recall the one time they eagerly spent money on Google Ads, only for it to disappoint.
But the truth is, effective ads require more than simply hitting ‘publish’ on the first draft. They require a structured approach, a well-thought-out strategy, smart targeting, and constant tweaking.
Sounds pretty hectic? It can be, especially when you have a whole business to manage yourself. Advertising is hardly a side hustle. Competition, changing trends, demand, the list just goes on.
And that’s where Google Ads Management Services step in to take the guesswork out of your hands.
In this blog, we’ll walk you through what these services are, why they are a game-changer, and how they can help you grow your business faster.
What is Google Ads?
Google Ads (formerly Google AdWords) is an online platform offering advertising services to brands, businesses, and individuals. They can create and oversee ad campaigns to reach their potential customers. Advertisers set their goals and bid on keywords for their ads to appear across Google’s properties, which include the search engine, partner websites, YouTube, etc.
The platform gives you many ways to be seen. Ad formats like Search, Display, Shopping, Video, App, and Performance Max bring your promotions to life.
Out of the many features it provides, most advertisers love it for;
- Goal-oriented campaigns at every step of the advertising funnel;
- The ability to target the searcher’s intent using keywords;
- Smart targeting based on location, demographics, interest, etc.
- Instant reach among a broad audience base, and
- Real-time performance results.
The best part is that the platform primarily operates on the CPC (cost per click) and CPA (cost per action) model. You pay only when a user clicks your ad or completes a specific action. CPM (cost per one thousand impressions) and other models are also available for display advertising campaigns.
Add-On Services Provided by Google Ads
Google Ads is a whole package deal on its own. You want to advertise? Here’s a tool for keyword planning. One for conversion tracking. Another for Insights. And oh, did we say smart bidding? Wait, there’s more… let’s just give you the entire list.
- Keyword Planner
- Conversion Tracking
- Google Ads Editor
- Reach Planner
- Insights Page
- Insights Finder
- Smart Bidding
- Google Ads Mobile App
- Experiments and Recommendations
- Manager Account
- Performance Planner
- Google Ads API
For businesses, Google advertising is just the pillar. What forms the base to support the pillar and make it look stunning are the add-on services.
What are Google Ads Management Services?
Google Ads can get a bit tricky to navigate on your own. Intimidating setup, complicated targeting, budget mismanagement… do we even need to continue? But that doesn’t cut down the powers Google Ads has. Your ad could have been shown to users who are on the verge of conversion – if only it were done right.
So what can be done? Allow us to introduce you to Google Ads Management Services.
Google Ads Management Services refer to professional services offered by digital marketing, advertising, or IT agencies and companies. They handle the setup, creation, optimization, and ongoing management of the Google Ad campaigns. From major tasks like targeting and ad creation to mundane activities like making small updates, they do it all.
The result? Targeted, more effective campaigns that achieve the set goals without emptying your pockets. And a huge burden taken off of your shoulders.
Types of Google Ads Management Services
Things get a lot better when you let the experts do the talking. Here’s a list of all the Google Ads management services that you can avail from most agencies.
Google Account Setup
We’re starting from scratch. This would include:
- Creating or auditing a Google Ads account
- Linking Google Ads to Google Analytics
- Setting up conversion tracking
Campaign Strategy Creation
Mapping the current and future scenarios. This would include:
- Researching the market, competitors, audience, and the business
- Identifying and setting goals that align with the business
- Picking the right campaign type (Search, Display, Shopping, Performance Max, Video)
Keyword Research and Selection
The search intent of your audience matters. This would include:
- Finding high-intent keywords using Keyword Planner and other tools
- Identifying negative keywords to prevent wasted ad spending
- Grouping keywords for better campaign relevance
Ad Copywriting and Creative Design
What your ads are going to look and sound like. This would include:
- Writing engaging ad copy with compelling CTAs
- Designing crisp images and videos
- Creating site links, callouts, and snippets
Audience Targeting
Deciding who your ads will reach. This would include:
- Setting up geographic, demographic, device, and interest-based targeting
- Creating custom segments based on audience interest or behaviour, and relevant URLs and apps
- Audience exclusion to fine-tune who sees your ad
Bid Management and Budget Optimization
To optimize the bidding process. This would include:
- Choosing the right bidding model (CPC, CPM, CPA) based on goals
- Adjusting daily and campaign-level budget limits
- Modifying and adjusting bids based on device, location, time of the day, or audience
Landing Page Recommendations
Analysing where the users are going to land. This would include:
- Reviewing or suggesting optimized landing pages
- Ensuring alignment between ads and landing pages for a higher quality score
Ongoing Campaign Monitoring
Keeping a check on current campaigns. This would include:
- Monitoring metrics like impressions, CTR, conversions, bounce rates, and ROI
- Search term analysis and keyword updates
- Budget reallocation and bid optimization based on performance
Performance Reporting and Analysis
Breaking down data into easy-to-understand formats. This would include:
- Bi-weekly, weekly, or monthly performance reports
- Insights on current performance data and statistics
- Recommend optimization strategies and changes
- ROI analysis to determine the profitability of an investment
A/B Testing and Experimentation
Campaigns need continuous testing and experimentation after the first launch. This would include:
- Testing variations of targeting and ad creatives
- Experimenting with high-converting audience groups
- Examining bidding strategies for high cost-efficiency
What Google Ads Management Services Can Do For Your Business
The big question is, why would you let somebody else manage your Google Ads? There will be extra payments involved, so what’s the catch?
The catch is actually the benefits you gain from using Google Ads Management Services. The agency fee will be so worth it, and here’s why:
Customized strategy for every goal
Every business has a variety of goals, whether it be to generate leads, boost sales, build brand awareness, or promote apps. Each of them requires its own strategies, which can be a tedious task. Advertising agencies step in here to save the day. They can effectively handle multiple advertising goals by prioritizing, segmenting campaigns, and tracking performance meticulously.
Campaigns that bring higher ROI
When you let experts handle your ads, the result is campaigns that drive higher ROI. Ads are tweaked for the right audience, bidding strategies are adjusted for cost-efficiency, and quality scores are optimized. This ensures your ads run at maximum efficiency and reach the right users.
Thorough analysis and reporting
Campaigns often leave behind a ton of data, which can be tough for non-experts to comprehend. Your Google Ads agency can break down this data into simpler tables, charts, and graphs. What you’ll ultimately see are easy-to-understand reports about the clicks, impressions, conversions, and more. Further campaign directions and resource allocation become easy.
A/B testing for improvement
A/B testing, or testing out variations of a variety of elements, becomes easier when you let a dedicated agency do it. They can better comprehend the data at hand and make improvements to your keywords, ad creatives, targeting, landing pages, and more. Your campaign doesn’t remain stuck and continues to update with the changing dynamics.
Saves you time
Managing Google Ad campaigns is a time-consuming task, especially for businesses without in-house experts. Outsourcing this to a professional Google Ads company allows businesses to prioritize their own core tasks, while their ads run smoothly and get updated regularly.
Stay one step ahead
Competition across all niches is pretty tough. Since Google Ads consultants deal with this daily, they know how to navigate through it. They can spot upcoming trends and opportunities that you might miss on your own. Their experience can really help you figure out what works and what to be careful about to stay ahead in the game.
How Logelite Can Help With Your Google Ads Management
Google Ads marketing can be tricky, but at Logelite, we love a good challenge.
Our aim is to make Google advertising simple and accessible for all brands, businesses, companies, and individuals alike. It’s a powerful service, so why hold yourself back?
Whether you’re working on a tight budget or chasing big dreams, our team of experts is ready to help you achieve your goals. We begin with a thorough analysis of your project, developing a data-driven strategy, and aligning everything with the client’s input. This is followed by optimizing bids, targeting, and ad creatives for successful strategy execution.
With Logelite, you don’t just get an agency. You gain a partner to walk with every step of the way.
Conclusion
Google Ads are an incredible driver of awareness, traffic, leads, sales- basically everything you need to get yourself out there. But with the amazing services comes the challenge of knowing how to operate them.
It’s buzzing when done right, but crickets when we go wrong. And nobody wants the latter.
That’s where Google Ads management services swoop in to take the wheel. You sit in the backseat and enjoy the ride, while the agency does it all for you. Our final stop? More clicks, more customers, and your business presence that can’t be ignored.
Frequently Asked Questions (FAQs)
What is Google Ads?
Ans. Google Ads is an online platform offering advertising services to businesses and individuals to achieve a variety of their goals.
What are Google Ads Management Services?
Ans. Google Ads management services refer to professional services provided by digital marketing, advertising, and IT agencies and companies.
How much do Google Ads Management Services cost?
Ans. Google Ads management services can cost anywhere between a few hundred dollars and a few thousand dollars. It varies depending on the complexity of campaigns, the agency’s experience, the scale of targeting, and the competition.
What type of businesses benefit from Google Ad Services?
Ans. Businesses of all sizes, from local providers to big e-commerce brands, looking to drive awareness, traffic, leads, and sales, can benefit from Google Ads management services.
Can I use Google Ads on my own?
Ans. Yes, you can create and manage Google Ad campaigns on your own. However, opting for Google Ads Management Services makes the process a whole lot easier.
