Imagine the amazing opportunity for advertisers to display their ads on multiple search engines by choosing an advertising platform. Bing Ads makes this possible by allowing you to run campaigns that show your ads on Microsoft properties such as Bing, Yahoo, and AOL.
However, the difficult reality is that despite nearly 500 million monthly active users, many individuals and businesses underutilize Bing Ads. Although this seems unusual, understanding and effectively managing your advertising campaigns on the Bing advertising platform is essential for growth.
In this blog, we will cover some of the most important aspects of Bing Ads and explain what it takes to create a successful advertisement. Additionally, we will explore the key benefits of Bing Ads and highlight the company that can offer the best Bing advertising services. This blog can serve as a helpful tutorial if you are looking to promote your offerings effectively through Bing Ads.
So, without any further ado, let’s get started!
What Does Bing Advertising Truly Entail?
Bing Ads, also known as Microsoft Ads, is an online advertising platform popular among advertisers who are looking to promote their products. It helps businesses achieve higher returns by displaying ads via Bing’s search engine and partner sites.
Bing Ads reaches far beyond Bing, encompassing platforms like Yahoo, AOL, and others, thereby providing access to a broader audience. Similar to other networks, Bing Ads grants your ads greater flexibility and offers better results.
The Advantages Businesses Gain from Choosing Bing Advertising
Here are some benefits a business gets when it chooses Bing advertising.
Huge Market Size
According to an EMARKETER report, Microsoft’s ad revenue grew 13.4% between 2024 and 2025, which is crazy. Microsoft’s ad revenue worldwide has shown that the platform is aging in popularity immensely, as it has been growing 9% each year since 2022. The market size is expected to reach $19.5 billion by 2026.
Lower Advertising Costs
The best thing about using Bing advertising is that you can spend less and achieve better results. According to a report by ConquerTheInternet, when compared to Google Ads, the average Cost-per-click (CPC) is $2.69. For Bing Ads, the average CPC is much friendlier at $1.55, which is 32% less than Google Ads, as it is claimed that advertisers can save up to 70% of their ad spend from this.
Apart from the CPC, when we look at Click Through Rate (CTR), we see that Google’s CTR ranges between 5-6%, and Bing’s CTR is impressive at 2.83%. The most crucial aspect for any business is to spend less while achieving better results. Bing advertising is ideal for them, as it allows them to obtain the desired outcomes with minimal expenditure.
Your Ads Will Have Unique Placement
The best thing about Bing advertising is that your ads are not limited to the Bing search engine but are also visible on other Microsoft search engines, including AOL, Yahoo, and other famous platforms. This allows you to reach a broader audience and increase the chances of conversion.
That’s why many advertisers are interested in exploring platforms like Bing for advertising, as it provides them with a better opportunity. Additionally, the role of a publisher is also beneficial since they are a crucial component for businesses looking to advertise their services and products through Bing advertising; they offer their websites to host the ad campaign and offer better results.
Competition is Less
According to the BackLinko report, Bing has more than 500 million monthly users and 100 million daily active users. This means that if you run your ad campaign, the chances of your ads being visible to a huge number of people are high because of the lesser competition. Bing’s advertising is indeed used by few businesses, creating an opportunity for your business ad campaign to rank at the top of the search engine.
This not only saves your efforts of reaching the perfect audience but also helps you save money, as with a little budget and the right strategies, you can rank on top, showcase your products to people, and sell them.
Offer B2B Targeting Options
In December 2016, Microsoft acquired LinkedIn for a staggering $26.2 billion, a game-changer for B2B marketers looking to target and reach potential clients. Microsoft has access to vast LinkedIn user data, which includes profiles of millions of people. LinkedIn profiles contain detailed information about users’ job titles, industries, and company sizes, enabling advertisers to target users with extreme precision.
With LinkedIn data integrated into Bing, Microsoft allows advertisers to layer professional demographics targeting with high-intent search keywords. This means a B2B marketer can target professionals searching for their services and solutions, as well as service ads to decision makers who have already shown interest through their search queries.
Offer You High ROI
The best thing about Bing advertising is that you can earn significant money from it with minimal effort and expense. The completion rate in Bing advertising is low, which means that by strategically placing your ads, you can reach out to those who are looking for the services you offer. This will engage them and make them spend on your business.
Tracking your ad performance and utilizing content with engaging visuals will always help you and increase your return on investment (ROI).
Leading Ad Formats Available through Bing
One of the best ways for businesses to run their ad campaign is to utilize the perfect ad formats available. We have outlined some of the best ad formats that Bing offers to businesses when they utilize it for advertising.
Responsive Search Ads
It is a famous Bing advertising format, as you can provide multiple headings and descriptions. Bing advertising can help your ads reach the most compelling searches, where your ad campaign’s chances of success are high. Microsoft’s revenue from search ads is superior because they facilitate easier audience engagement and improve ad creation and testing.
Bing Responsive Search Ads enables you to specify up to 15 headlines and 2 to 4 descriptions. When a user searches for their queries, Bing will automatically generate the most effective advertising combination. The best thing about automation is that it saves your time and offers you a better result, which ultimately leads to higher ROI.
Furthermore, you can automatically pull images from your website into Microsoft, eliminating the need for manual uploads.
App Install Ads
You all guessed correctly that the motive behind choosing this ad format, app install ads, helps businesses looking to engage people online and encourage them to install their aps. The main focus of the business is to engage people to download the app rather than just website traffic.
Just like text ads, app install ads also appear just like that, but have some other elements as well, as they include direct links to your app and have a convenient button, which will help businesses in easy, hassle-free app downloads. Implementing engaging content that engages users to take direct action by telling them the benefits of downloading the app is crucial.
Audience Ads
It is a famous ad format provided to advertisers who want to reach their targeted audience across Microsoft’s suite of products, including Bing, Outlook, MSN, and many other Microsoft-owned properties. With this ad format, you can target ads to your ideal audience using highly relevant messages presented in advertising formats like native, display, and video.
Audience ads are easy to maintain and set up. The ads blend with the website content and become similar to it, as it engages people easily. Clicking on audience ads will direct the user to your landing page, where they make a purchase, from which you can make your money and maximize your ROI.
There are also two types of ad formats that Microsoft Audience Ads offer, which are used in Microsoft Audience Network as they include;
- Responsive Audience Ads
This is an image-based ad featuring text intended to guide users during their search, indicating they have arrived at the right location with the help of the advanced optimization tool.
- Feed-Based Audience Ads
It’s like a shopping ad where the advertisement that runs contains information that helps the user understand the product descriptions, what they are, and why they are used. They appear when people search for products, giving them the opportunity to purchase.
Multimedia Ads
It is something new in Bing advertising, and businesses are utilizing it and getting results from it. Multimedia ads are crafted to engage user attention, motivating them to click instantly. They have a heading, images related to the business products, and a description.
Multimedia ads are more engaging because the image usually appears larger there when compared to other ads, as people’s attention towards them is always there because of the size. It sometimes pops up on people’s websites and makes people engage to look at what you want to deliver to them, which creates a chance of conversion. Businesses utilize multimedia ad formats with the motive of,
- Building Brand Awareness
- Reaching a Wider Audience
- Driving Conversions
Expanded Text Ads
Text ads, featuring headlines and descriptions, are a popular ad format for many businesses. When advertising on Bing, you’ll have access to expanded text ads, which means that when users search for products, a text-based ad appears on their page. This engages users and encourages them to make a purchase. They appear seamlessly on users’ mobile, desktop, and tablet devices.
You must know that, starting from February 1, 2023, Microsoft has changed its expanded text ads features, as no one will be able to use the new expanded text ads and can correct the old ones, as in simple terms, businesses can’t utilize it for their ad campaign. Responsive search ads are a new option available for advertisers worldwide.
* Currently, Expanded Text Ads have been discontinued.
Vertical Ads
It is a Bing advertising ad format that focuses on delivering personalized ads crafted specifically for industry-serving purposes. These ads mainly feature credit cards, healthcare, lodging, business tour businesses, and more. Keywords are not utilized for vertical ads.
Microsoft’s AI tools create automatic ads that enhance audience engagement and encourage clicks, ultimately maximizing click rates by utilizing historical user performance data. Vertical ads represent an improved ad format, presenting excellent opportunities for businesses with specialized products. Let’s explore the lodging ad format, which is included in this category.
Lodging Ad Format
Lodging ads are included in Bing’s vertical ad format. These ad formats concentrate on campaigns linked to Hotel Price Ads (HPA) and Property Promotion Ads (PPA), aiming primarily to engage users and encourage spending on these services.
Dynamic Search Ads
It is a Bing advertising ad format that focuses on directly targeting relevant search queries related to your website content, offering a way to reach users who may be searching for products on your site that are not explicitly covered by your keywords. Dynamic search ads can help your website reach the ideal audience, and even if their queries pertain to a specific and small part of your content, they may still appear on the search engine.
It is best for advertisers who are not familiar with the concept of search ads but want better and faster results, because everything is done automatically by Bing’s automation tools. Overall, it saves advertisers a lot of time and delivers better results.
Product Ads
In Bing advertising, businesses use product ads to showcase their products with visuals and information about their prices and the benefits people get when they buy them. The content is very concise, as the message is said in a very concise way that easily resonates with the user’s needs.
Product ads are more engaging than traditional text ads because people actively seek them out and can easily make purchases. When users know the cost of trying out a product, it simplifies their decision-making process.
How to Launch Your First Ad Campaign with Bing Ads?
The most crucial part is here, as you are looking for ways to run your ad campaign with Bing. Here are the first to last steps of crafting a Bing advertising campaign. This will help you when you choose Bing advertising for your business. Let’s look for the ways,
- Set Up Your Microsoft Advertising Account
- Sign Up/Sign in: Visit the Microsoft advertising page, where you will find an option to sign up. Click on it to join the platform. If you already possess an account, sign in.
- Request the Business URL: After you successfully enroll, the platform will ask for your business website URL. Once you fill it out, you will be directed to another page. If you haven’t mentioned it, you cannot proceed to the next page.
- They Ask For Your Preference: On the next page, after entering your business URL, you will choose whether to access your account directly or to set up an ad campaign immediately.
- Import Your Advertising Campaign From Google Ads or Create a New One: You will have the option to create a new ad campaign. The best part is that if you have transitioned from Google Ads, you can easily import all your campaigns to the Bing Ads platform. It’s the best feature available.
- Navigate to the Account Setup Section
- Add on Account Details: The very next step will involve adding all your details. They ask for information such as,
- Legal Business Name
- Phone Number
- Business Location
- Address Line 1, etc.
- Payment
After adding account details, you will be asked to pay for the services you want. You can choose your preferred payment method.
- Choose a Campaign Type
Once your campaign is set up, start by selecting the type of campaign you want to run, such as a search or shopping campaign.
- Define Campaign Settings
After you set up the campaign type, you’ll be prompted to define the campaign settings, which include options such as campaign name, campaign goal, location targeting, and more.
- Budget and Bid setting
You will be asked to choose the bidding strategy based on your goals and specify the daily budget and maximum bid.
- Keyword Selection
After the budget, you will do keyword research with Microsoft Keyword Planner to find relevant keywords for your ad campaign.
- Create Ads
Once you select keywords, you will enter the ad creation stage. Here, you’ll need to provide headlines, descriptions, display URLs, final URLs, and other elements for your ads.
- Set Up Ad Groups
After creating your ads, you need to set up ad groups where you organize the ads and target specific demographics and interests.
- Review and Launch the Campaign
You can preview the ad, and if everything looks good, you can launch the campaign.
- Monitor and Optimize
After launching the ad campaign, monitor it and make improvements. You can observe its performance, implement A/B testing, or increase your budget if you see favorable results.
Bing Ads Management Services: Essential Information You Should Know!
Microsoft’s ads management services, formerly known as Bing Ads management services, involve the professional management of paid search campaigns across the Bing advertising network, which includes Bing, Yahoo, and AOL. The Bing ad management services aim to enhance your advertising performance through meticulous strategies, planning, precise setup, continuous monitoring, and ongoing optimization.
Why Hire a Bing Ads Management Agency?
Let’s highlight important points that will help you understand why hiring a Bing Ads management agency is beneficial.
- Improve ROI with professional optimization.
- Gain expert insights and strategic advice.
- Save time and avoid the learning curve.
- Keep informed about the most recent platform updates and features.
- Get a clear, regular performance report to track growth.
Logelite: Your Bing Ads Success Story Starts Here
If you’re looking for the top Bing Ads management agency, Logelite is the perfect option. Renowned for producing exceptional outcomes for businesses, Logelite is among the leading digital marketing agencies specializing in Bing advertising. The team of experts is well-versed in understanding business needs and consistently delivers the desired results.
If you are looking to boost ROI and sales or generate more leads, we can efficiently deliver all that you require. Every dollar invested in Logelite brings valuable returns, ensuring you maximize your business potential.
What Bing Ads Management Services Do We Offer?
The Bing Ads management services we provide include:
- Bing Ads Campaign Planning
- Creative Ad Development
- Campaign Management and Optimization
- Account Setup
- Bid Strategy and Budget Optimization
- Audience Targeting and Management
Conclusion
Bing advertising is an excellent choice for your business if you’re seeking the best results from your products and services. Understanding Bing advertising and being familiar with Bing ad management services are essential for achieving better results. Additionally, knowing the ad format you will encounter when opting for Bing advertising is vital.
Knowing Logelite helps you understand how beneficial this Bing ads management agency is. Being aware of the services we offer will enable businesses to make the best decision when choosing the right platform.
Frequently Asked Questions (FAQs)
What is Bing advertising?
Ans. Also known as Microsoft Advertising, it is an online advertising platform famous among advertisers aiming to promote their products and services by displaying ads via the Bing search engine and its partner sites.
Is Bing advertising profitable for businesses?
Ans. Yes, selecting Bing advertising for a business can yield excellent results. It effectively targets the ideal audience and encourages them to spend on your products and services.
What is the best Bing ad management agency that a business can choose?
Ans. Logelite is the best Bing ad management agency you can choose for your business, as the platform offers the best results.
Is setting up an account in the Bing advertising platform easy?
Ans. Yes, we have outlined every single step from setting up to running an ad campaign that will assist you with your Bing advertising. Establishing an account is easy for businesses.
Why is choosing an ad format so crucial?
Ans. Choosing an ad format is crucial, as it directly impacts how effectively an ad captures users’ attention and encourages them to click on the ad and explore your offerings.
